Friday, August 27, 2010

Paging Dr. Johnson.....

Happy Friday, y'all!! It's not even 10am, and I'm already shopping on VictoriasSecret.com.
As I look for discounted brassieres to keep my lady lumps supported, I keep toggling back and forth between the VS window, the blog post, and our general email account--that way, if the massa or the overseer comes by, I can quickly look like I'm being useful and not buying undergarments (or looking at porn--these Vicky's girls are soooo sensually posed!).

As I procrastinate, I happen upon the greatest press release this year. Of course, I have to share this with you:

Hi, this is [PR Person] with _____ Media Group.

So many men are fed up with their ‘man boobs’ (‘moobs’). Even women often wish something could be done. The nation will definitely want to hear about this new, quick, and safe procedure, so we would be grateful if you could read the press release below and help us pass this information on. The doctor behind this life-changing procedure has appeared on numerous media outlets. If you are interested in arranging an interview with Dr. Johnson, please contact me directly. Thank you.




FOR IMMEDIATE RELEASE

Dr. Johnson separates the men from the boys - and the men from the men with ‘moobs’.
Women are not the only ones concerned about cup size anymore. Now men can quickly and safely have their breasts, or ‘moobs,’ reduced. Dr. [weirdo freaking me out] offers a procedure to eliminate extra fat from and tighten the skin of the pectoral area. When the fat is gone, so are the moobs. Minus moobs, men look and feel much better.

[Blacktress' note: The word 'moobs' has appeared 4 times in 6 sentences. I'm uncomfortable. I'm also not clear on how he separates men from boys. Are we talking conjoined twins, or just elaborate hazing rituals for new clients? ]

The strictest diets and exercise regimes cannot conquer all moobs: this procedure can. The old stigma of men seeking cosmetic enhancement is gone. Moob reduction was among the most popular elective surgeries in 2009, says the American Academy of Cosmetic Surgery. Dr. J----- combines VibroLipo (Tickle liposuction) with SmartLipo to effectively combat the most stubborn moobs, also known as gynecomastia. The recovery period is brief - most patients can return to work the next day. They feel better about their bodies just as soon.

My goodness! It would seem that as I sit at my desk, trying to find products to help me tame my stubborn boobs, many of the nation's men are struggling with their own breast issues!! Although I can try to relate, my problems with this press release are manifold. Let me break it down:
- I work at an ART magazine. We in no way advertise or target our product toward men seeking breast-reduction surgery. How on earth did we get on this PR company's mailing list, and why would they think we'd be interested in such a thing?
- Look, I love a good portmanteau as much as the next grammar nerd. It was kinda cute when the press used the term 'brangelina'; it was saccharine when the freakish couple 'TomKat' came on the scene. But it started getting annoying when people called male nannies 'mannies,' and now MOOBS is just out of control. I don't know why any medical professional would want to be affiliated with creating a ridiculous word of this nature. His credibility has instantly been undermined. Imagine swirling your brandy glass at a dinner party while the guy next to you says, "I just saw Dr. Johnson--he's a leading moob specialist."
Um, I have to go....over there.
-I love how the PR guy says "the national will definitely want to hear about this..." Um, I'm not quite so sure about that. The nation? Really? I think there may be more pressing news briefs that warrant national attention.
- "The most stubborn moobs" -- hahahaha!!!

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