No, Seriously, Can I Buy You a Drank?

Um, you know how I’m really into T-Pain, right? I believe that from the beginning of this blog, I have referenced the hideous rapper on more than one occasion. I first found him humorous when he came on the scene, offering to buy you a “drank,” which is funny because that is not how the word is spelled, but it is how T-Pain pronounces it in the song, during which he also says we should “get drunk and forget what we did.” And even funnier than the song itself was its instant popularity.

Even funnier than that is this latest product, brought to my attention by a man who is rapidly rising the ranks of my favorite gays:



Yes. It is called DRANK. And yes, at the bottom of the can appears its tagline: “Slow your roll.”
The drink, a product of Houston, Texas, is a grape-flavored “anti-energy” drink that contains a combination of rose hips, melatonin, and valerian root—you know, to calm your wild ass down. It’s sold throughout the South in liquor and convenience stores and is scheduled to cross the Mason-Dixon line soon.

I think the best thing about Drank is its target audience. Straight from the press release, the creators say:
From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.

Oh, they mean like that old song about “rolling down the street, smoking indo, sipping on gin and DRANK”? I think I’ve heard that old Negro spiritual.

Some facts about DRANK:
1. it’s not a joke.
2. people are actually drinking this
3. it costs 5 dollars a can, which I think is far too expensive for something that’s going to make me tired and lazy.
4. it apparently tastes great with vodka, which must really slow your roll.
5. the mere presence of this beverage in the marketplace confuses me and makes me uncomfortable.