Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, July 25, 2012

I'm NOT LOVIN' IT

NB: This is a very interactive post and I urge you to click the links--which will open in a new window so as not to impede your reading--and enjoy the fun times! I've decided to take a page from the call girl's book of secrets, but instead of giving the girlfriend experience, I'd like to share the blacktress experience

Hey friends,

Last night mamadukes and I went to see Memphis on Broadway and it was quite the fun evening. Not only did we get along smashingly (she didn't once comment on my need for a wash and set!*) but one of my main gays took us on a backstage tour and we got to meet cast members and see where the magic happens. (Reason #247 to roll with the gay mafia)

Before the show we grabbed dinner at a fancy restaurant in midtown. Because we had a curtain call to get to, we needed service in a New York minute (but less than the length of the Olsen twins film of the same name), and we couldn't get a waiter's attention, even though they were all standing around and chatting like Grey's Anatomy cast members at the nurse's station.

Why aren't y'all working?! It's a fucking HOSPITAL.
#5-year-old-jokes

Just then, my mom said what I was thinking. "And they say black people don't tip, but if the service was better, it wouldn't be an issue."
"Yes, it's like they think we don't have money or something and don't want to put the effort in!"
Before you think I'm just being a difficult blacktress, let me explain the truth in a way that you can handle.

Other than my excitement over my mom and I connecting and agreeing on something, I'm relaying this little story because it reminds me of an old print ad I was recently sent. And since I had such fun with yesterday's visual essay, I'd like to give it another go.


It's no surprise that McDonald's has long targeted black communities (thanks for the type-II diabetes!). This ad, however, is cute. It's family oriented, it speaks to a specific group in a way that's almost positive, and other than the fact that they urge you to get a large size and that kid's eating a sandwich that's way bigger than it should be, it's good times. Just as the fries are "Golden brown. Delicious." this father and son are also golden brown and delicious!

THEN.........

[imagine i am on stage taking a deep sigh and then staring at the audience silently and knowingly.]

For some reason, in that same year, McDonald's ad execs decided they weren't reaching the right folks. The numbers just weren't looking good. So they had to GO FURTHER. To the place where colored girls have considered suicide when the rainbow is enuf:



They say a picture's worth a thousand words, but I actually have no words that could adequately explain the CauCRAYsian mastermind behind this advertisement. Of course, the 1970s ebonics of dropping the 'g' in gerunds is meant to speak to the people, but that's nothing new. (Although they didn't use it throughout the copy, which is just poor form).


Look at the happy family (and the random dude in the booth behind them that they're apparently friends with--you know, because all black people know each other)!!! 


It's the third line that gets me.

You don't have to get dressed up, there's no tipping, and the kids love it. 


THERE'S NO TIPPING?!?!?!?!?!? It's basically saying, "you're cheap and lazy and slovenly, so McDonald's is the perfect place to grab a bite!"

Of course, the fact that I just had my third viewing of the musical about interracial love in 1950s Tennessee isn't helping to quiet my rage, but if this was a tweet, you know how I'd hashtag this!


Although they're still claiming to "do it all for you," this time they're doing it like the scary nanny in The Omen. 

What are your thoughts on this insanity? Please, leave a comment--I can't be alone in this!



*Caucasians, if you don't know what a wash and set is, wiki that

Friday, March 6, 2009

Is it OK to say 'vagina' in the workplace?

After Wednesday's magical show for the single ladies of Sydney, I got a call bright and early at 9:18am, from the lovely woman who MC'd and organized the show.

"Hey, Sojourner, do you want to do a 5 minute set tonight fr $100?"

Um, was that a trick question? Was I still asleep and dreaming? Of course I want to speak for 5 minutes and receive 100 bones.

"Um, sure," I said tentatively, slightly worried about this Caucasian's willingness to throw money away. "What's the catch?"

"Nothing," she said confidently. "My friend works at an ad agency and they were going to do a comedy thing, but no one in the office wanted to participate so they decided to get some professional stand-up comics to come in. She asked me and I'm just not in the mood, so I thought of you."

God bless her soul--she always thinks of a blacktress when it comes to a side hustle. Seeing as I'm about to start 5 weeks of traveling, every little bit helps, and I've never been paid to do stand-up. I can't believe after a few weeks on the Aussie scene, they already want to put the blacktress on payroll! I've never done a corporate gig, either, and you know I have no qualms--I will sell out like chinos at the GAP if you let me. And after Wednesday's success, I was feeling freer than after the Emancipation Proclamation, so there was no fear.

I call up my contact at the ad agency, a lovely Scottish woman who's really excited to "do something new with this month's staff meeting." The only thing she asks is that I keep it "relatively clean. I mean, we're a young, hip agency, but not too much cursing or dirtiness." Fair enough. This will be during business hours.

You know, I've never thought of myself as a dirty comedian at all--I'm not RAW like Eddie, or dropping F-bombs like it's Nagasaki. But check out my blog rating on your right--I'm NC-17! I do have a strong tendency to talk about Ps and Vs, and while I don't drop F-bombs, I certainly hand them out like candy. I'd initially planned to do the same act as the night before, but wondered if they'd want to hear about pee in a cup and "terri-FUCKING-fying" men.

I began to get nervous, trying to rack my brain of old material that wasn't NSFW. I arrived a bit before 5pm, and got a quick tour around. It was so like those funky ad agencies you see on TV, with bright colors, hipster boys trading ideas around a pool table, and cubicles decorated with quirky bits and bobbles. The agenc also represents a couple of beer brands, so apparently Thursday's the new Friday for this bunch, as everyone was already sipping before the show began.

They started with updates on the order of business from different staff members, and the creative director spoke for a bit. Apparently, the initial goal was to get each team to tell a couple jokes, and they'd have a "joke-off." Of course, no one wants to get up in front of their work colleagues and make them laugh, so that idea was scrapped--well, it would have been if not for one guy who thought he'd give it a go.
He had long stringy old-man hair in a ponytail, and had already had a glass or two of wine. He takes the mic and begins.
"So, no one wanted to tell a joke today, but I thought I'd be brave. I'm going to tell everyone my favorite joke. Are you ready?"
The audience was surprisingly receptive, so he went on.
"What sound does a baby make when you put it in the microwave?"
People began to squirm in their chairs. A few people dared ask.
"I don't know," he says. "I was too busy masturbating."

I kid you not.
So much for worrying about keeping it clean. Clearly this was a free-for-all and standards were low.

I got up and did some of the same stuff, but got a little worried about going too far over or under the 5 minutes I was asked to do--the crowd was laughing, but it wasn't the same buzz as the night before, and being under fluorescent lighting where I could see everyone's expressions stressed me out. My joke about not understand Ozzie slang kills every time, and afterwards, as everyone was leaving, one girl said, "Oh my god, you're hilarious. I love the vagina joke!!!"

Yes, yes, folks. The vagina joke.

I walked away from that event $100 richer, and with the knowledge that I will be forever known for saying 'vagina' in the workplace.